Seil Smith x Fedoma

Fedoma presents a collection of artwork in collaboration with Seil Smith, embracing the feminism, interculturalism and privilege jewellery portrays in our daily lives. 

Ashely is an illustrator, painter, and printmaker with a BA in cultural anthropology and MFA from the School of Visual Arts. 


Traveling frequently between her home in Manhattan, New York, and her studio in Hudson Valley. Ashley is passionate in exploring different dimensions of feminism, intersectionality, interculturalism and privilege. 


 Her artistic process explores both figuration and abstraction, with consideration of how these elements work together to convey meaning both explicit and implied.

 Ashely Seil Smith
@seilsmith

"WOMEN"

This artwork presented is one that is speaks closely to the values of Fedoma in collaboration with the most iconic work of Ashely Seil Smith. 


 It speaks closes to gender, and equally specifically feminism. We believe that every women has a chance to speak and jewellery is something that is close to our heart and unique which elevates ones feminine style. 


 Furthermore, Fedoma strongly believe in diversity, every nationality and background should be confident in their own skin and embrace the fact the for centuries Jewellery has been made to adorn our bodyAnd at the root of all, jewellery reflects one's /can be understood as a status symbol and culture, for its materials or for its patters. Resembling a sense of community and privileges that we ought to have as women.

The iconic piece by Seil Smith x Fedoma

INTRO

For centuries, the shimmering jewellery pieces hanging down from the ears and neck reflects our personal taste, from the style, to the material, to the details. 


The collaboration between Fedoma and Seil Smith is inspired by various moments captured by our photographers. Each illustration tells a story of an individual and their love for jewellery pieces.


THE PRACTICE

Jennifer

graduated from the Parsons, The New School for Design majoring in illustration and had worked at a handful of fashion and design companies in NYC. Shortly after, she had followed her passion to become a fashion stylist based in NYC. With much success, Jennifer treasures of having the luxuery of practicing yoga and meditating twice a week in a city that just keeps buzzing (never sleeps). When we had asked Jennifer why she loves Fedoma so much, she had mentioned that it is simply iconic and unique in style. 


"The piece just complements my closet with elegance, even my yoga gear!" - Jennifer

 

Jennifer, wearing the Femme Necklace.

💎What had inspired you for the collection of the artwork in collaboration with Fedoma?  🤔

👩🏻‍🎨I am inspired by women going about their everyday lives and finding beauty and meaning in the mundane. There can be elegance in simplicity and routine, and I think meaningful jewellery can be a part of that, so I wanted to explore this visually. On an aesthetic note, the design of Fedoma jewellery lends itself well to exploring the balance of organic and geometric forms that I enjoy exploring in my personal work.

THE STROLL

Venessa

strolls down a alley just right of a busy street in Florenence, Italy. With heels clicking and her earrings swaying, Venessa, a chief media editor, picked out flowers for her newly renovated villa. Obsessed with scents and the vibrant colors of flowers, Venessa finds ways to integrate the romance of Florenece into her personal style, which contributes to her casual chic persona which is mirrored in her social media presence. It is not hard to see why she has similar taste for jewellery. Wearing her favourite piece from Fedoma, Venessa states that it really goes with her style and the finish is very unique in its way. 



Venessa, wearing the Audrey Earrings, Moon Ring, Arbica Ring.

💎What is a piece of advice that has had an huge impact on you 🤔

👩🏻‍🎨Keep working and try not to dwell on negative thoughts. Art, like life, is cyclical and there will be upsand downs. The most important thing is to keep working and living through it all. Also - draw what youknow. I grew up with all women - it’s what I know and so I take inspiration from it.

THE GATHERING

Stephanie

grew up in 2 countries and 3 different cities, and now settling down in the gold coast of Austrilia, it’s difficult not to be captivated by her aura and refreshing / sophisticated style. After couple years of working in the banking industry, Stephanie branched off to start her own consulting business.  With frequent travels and busy meeting with clients, Stephanie always stop by the local delicate and dainty speciality coffee shop to indulge in the cities energy.  Stephanie is always put together, from head to toe as she insist on something that is stylish, elegant yet understated. Yea, she’s hard to keep up with and we absolutely love it. Oh, and did we mention Fedoma is her current jewellery favourite. 


Stephanie, wearing 

💎When do you find yourself wearing jewellery pieces 🤔

👩🏻‍🎨Every day. I don’t own many pieces of jewellery, but the pieces that I own I tend to wear all the time. Particularly necklaces and rings; they always make me feel a little more put together. It is fun to pull out special pieces on occasion, especially for dinners out in the city. Jewellery can be very grounding - it can remind you of a specific time in your life, a person, or a place. I think especially because I don’t own too many pieces, all of the jewellery that I own feels important because it is personal and means something specific to me.

A NEW EXPERIENCE

Jenna

was adding the final touches to her latest art work on a sunny Wednesday afternoon. Currently working as a fashion stylist for high-end clients and celebrities, Jenna loves the creativity and control that being a stylist provides. Once in a while, she jumps in to her private studio located in Malibu in search for new inspirations. Jenna finds herself in meusems and art workshops quiet frequently. It is easy to see why she has such love for Fedoma pieces as we believes that it represents her inner feelings and emotions that are transpired from her creative mind set. 


Jenna, wearing Amelia Earrings, Sophie Bracelt, Emelie Braclet

Q & A

with Ashley 👩🏻‍🎨

💎What inspired you to be an artist and how did you come about finding your own style?


👩🏻‍🎨 I’ve always been drawn to visual culture and believe that art has the ability to transcend boundaries we create as human beings, like language. Art has the wonderful quality of being accessible to most and a good way to communicate ideas. Creating work has always been a compulsion for me, but it wasn’t until moving to New York City ten years ago that I really understood how to make a living as an artist. I received my MFA here at the School of Visual arts, so the city has been instrumental in my development as a working artist. In terms of style, I think it’s important to just keep creating work. Eventually preferences will manifest themselves. My artistic process explores both figuration and abstraction, with consideration of how these elements work together to convey meaning both explicit and implied, and I only came to this through perseverance. I’m sure my artwork will continue to change over time.


💎 What is your biggest achievement thus far? 


👩🏻‍🎨 Getting to work every day surrounded by beauty and my animals is an achievement itself. It’s the littlethings.


Ambition or talent? 


👩🏻‍🎨 Ambition


💎 Which piece from Fedoma do you find yourself wearing the most and why? 


👩🏻‍🎨 I really love the Mara necklace and wear it often. It’s a beautiful, simple necklace that feels both old and new. It’s a good example of this lovely balance of organic and geometric, with a small figure set inside a square.

Ashley's favourite

Mara Necklace
Aimé Earrings
$138.00
Aleena Necklace
$178.00
Amber Earrings
$168.00